SEO (Search Engine Optimization) is the process of improving your website's visibility on search engines like Google. The better your SEO, the higher your site will rank in search results when people search for topics related to your business.
Think of Google as a huge library and your website as a book. If your book isn’t categorized properly, no one will find it. SEO helps organize your "book" so that search engines can recommend it to the right readers.
What You Need to Do for SEO on Your Site
SEO has three main parts:
- On-Page SEO : Everything you do on your website to improve rankings. Use relevant keywords in your content, but don’t overdo it. Write valuable, engaging content that answers users' questions. Optimize title tags, meta descriptions, and headers. Improve site speed and mobile friendliness.
- Off-Page SEO : What happens outside your website that influences rankings. Get backlinks from high-quality websites through guest posts, PR, or partnerships. Build a strong social media presence. Engage with forums, communities, and directories in your industry.
- Technical SEO : Ensures your site is technically optimized for search engines. Fix broken links and ensure a clean URL structure. Improve page speed and website security. Create an XML sitemap and submit it to Google Search Console.
Quick SEO Checklist for Beginners
- Write user-friendly, valuable content.
- Use relevant keywords naturally.
- Get backlinks from trusted sources.
- Ensure fast-loading and mobile-friendly pages.
- Track performance using Google Analytics and Search Console.
SEO isn’t a one-time task, it’s an ongoing process. Start with these basics, and over time, you’ll see your website climbing the rankings.
